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Segment. Focus. Convince.

Generate more relevance for your target groups with Segmented Marketing

Successful customer centricity is achieved when data is meaningfully connected. We reveal motives, organize information, and create focus. This results in strategies that work and communication that really gets through.

The key question:
Is your marketing customer-centric?

When each department uses its own target group models, contradictions arise: sales speaks differently than product management, marketing sets different priorities. The result? A patchwork of measures, but no common picture of the market. Customers experience an inconsistent company and the impact fizzles out.

Behavioral data only shows visible behavior: clicks, purchases, interactions. But it does not explain what drives people: What need is behind it? What motivation leads to the decision? Without this "why", measures remain superficial. Only when motives and needs are incorporated into the analysis does true customer centricity and effective communication emerge.

Your practical benefit: focus instead of floodlights!

  • Consistent language in everyone's minds

    All departments and partners work with the same logic for target groups. This creates a clear picture that makes planning and implementation faster and more effective.

  • Uniform language in all (data) pots

    All channels, from DWH to social media, speak the same language. This allows you to control all touchpoints in the market uniformly and build smooth paths for your customers.

  • Focus on the right and important ones

    CRM data and market potential are cleverly combined. This allows your marketing to target groups with a strong brand fit and high potential.

  • Greater relevance in the target group

    Products and messages are better suited to customer preferences. This ensures greater activation, better loyalty, and more success in the market.

Clients with Segmented Marketing

  • ADEG Austria
  • ASFINAG
  • bank99
  • Cewe
  • Cineplexx
  • DONAU Insurance
  • Drei
  • Edelweiss Air
  • Kwizda Holding
  • Magenta Telekom
  • Lower Austria Card
  • ÖBB - Austrian Federal Railways
  • Austrian Red Cross
  • OMV
  • Ottakringer Brewery
  • Raiffeisen Bank
  • Sanova Pharma
  • Swisscom
  • Tirol Tourism Board
  • Vöslauer
  • Woom Bikes

Process & Result:
Higher returns and greater relevance

Daniel Winzer and Kerstin Hofer discuss a segmentation project with Andreas Kritsch in a pleasant atmosphere.

Segmentation that works: strategic and measurable

Our strength lies in tailor-made segmentation with clear implementation. We don't just develop theoretical models, we guide our clients through a proven process that brings segments to life in all areas of marketing: from strategy to implementation.

Within 3 to 6 months, target segments become a fixed control element. Messages, media mix, one-to-one communication, and product development are clearly aligned with the defined segments. The result: greater relevance in the target group and better returns in the market.

Segmentation as a management and decision-making tool

marketmind is one of the leading specialists in segmentation in the DACH region. Our segments are not rigid models, but rather active tools that facilitate decision-making and align marketing measures with a clear goal.

How do we achieve this goal? Our proven 3-step process makes segmentation the foundation of your strategy. We understand the barriers within companies and ensure that segments are not only incorporated into systems, but also into the minds of the teams.

Our 3-step process for achieving Segmented Marketing

  1. Segmentation

    We develop segments that match your goals. Individually conceived, data-based verified, and supported by artificial intelligence. This creates a strong basis for strategy and clear control.

  2. Targeting

    We focus on segments with the best potential. Precise selection reduces wastage and increases impact across all channels in a smart way.

  3. Segmented Marketing

    The target segments become the focus of your measures. From positioning to implementation, strategy and execution remain in harmony.

Our clients' successes through Segmented Marketing

Tirol Tourism Board

The marketmind segmentation approach puts prioritized target groups at the center: three data-based segments control content, channels, and campaigns as a common framework. Integration into programmatic and central platforms makes target group knowledge a lever for inspiring communication that makes a measurable difference.

Scene from the target group-specific advertising campaign 'Always there for you'. Skier with skis on his shoulder walking past a 'Tirol' advertising board on the ski slope, in front of which stands a traditional wooden chair. In the background, other skiers resting and a beautiful mountain panorama.
Woom Bikes

Through marketmind segmentation, a clear understanding of target groups for children and their parents was gained, brand relevance across age groups was increased, and thus the foundation for global growth was created. Data-driven decisions enabled successful penetration of the American market.

Six children of different ages and skin colors on colorful Woom bikes in a sunny park. Symbolic image for strong brand presence and global growth in various markets.
Swisscom

Swisscom's offering targets everyone but differentiates according to segment needs. From shop design to media planning, marketmind segmentation creates relevance, reduces wastage, and brings customer centricity to product development, CRM, and brand management. This has generated significant conversion uplifts.

Modern Swisscom customer center where two customers sit at a counter and receive individual attention from customer advisors.
Austrian Red Cross

Through marketmind segmentation, the Red Cross reaches people more specifically with what truly moves them. The motivation-based approach sustainably strengthens aspects like diversity, visibility of commitment, and the impact of blood, time, and money donations, making communication emotionally more relevant.

A volunteer paramedic in red emergency clothing sits in the open side door of an ambulance holding a sign reading 'We have the right jacket for you!' In the background, equipment is visible in the vehicle.
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Let's get to know each other!

If you would like to get right to the matter at hand and talk directly with and our marketing expert Daniel Winzer, please select one of the available timeslots.