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    marAia is our customizable artificial intelligence that truly understands your brand, your market, and your target audiences

    marAia combines studies, data, and target audience knowledge into a customized Audience Insight Assistant that understands your brand and your market. Instead of generic responses of an artificial intelligence, marAia links your data with target audience knowledge and the expertise of marketmind to deliver actionable insights and recommendations.

    Innovative solutions

    The key question:
    Why are generic tools with artificial intelligence not enough any more?

    Have you already tested several chatbots? Many companies are experimenting with different solutions. Off-the-shelf solutions usually only provide standard answers. This quickly raises many questions about technology, data sources, data protection, and effective prompt engineering.

    And what happens in day-to-day marketing? Without clear use cases, the chatbot remains empty, delivers interchangeable results, or draws conclusions that are either incomprehensible or not data-driven. You don’t just need another tool—you need a solution that understands both the relevant data and your strategy, provides guidance through source references, and specifies concrete applications to get you up and running quickly.

    marAia, the marketmind Audience Insight Assistant, is customized to meet your specific needs. The solution combines your data with target audience insights, professionally developed prompt libraries structured as use cases, and our extensive experience in research and marketing.

    The concrete benefit for you: artificial intelligence that understands your reality!

    • Connect data, see the sources

      Where does an insight come from? marAia brings together studies, internal and external data sources, and inspiration driven by artificial intelligence in one place. The origin of each insight remains transparent, and relevant charts can be reused directly in Microsoft PowerPoint.

    • Keep audiences in mind with every answer

      Who should a measure work for? marAia knows your segments and takes them into account directly in the dialogue. This results in answers that fit your target audiences, your brand, and your market.

    • Use cases instead of an empty chat

      What exactly do you want to solve? Professional prompt libraries translate our expertise into clearly guided applications. These include ad pretesting, Talk-to-your-Audience, and the development of content for individual segments.

    • Work securely and with control

      Who is allowed to access which knowledge? marAia is configured to match your technical and organizational requirements. Access can be managed by individual users, teams, or topics, ensuring that knowledge is made available in a targeted and controlled way.

    Introduction:
    A new way to interact with data

    In our product video, we use a fictional network provider "Mystery Mobile" to demo how knowledge of target audiences can be applied in dialogue and how this quickly leads to concrete answers for marketing decisions.

    marAia introduces herself

    Are you already leveraging your data, or still just gathering it?
    Experience the revolution in activating insights now

    Talk directly to marAia and see how she turns data into understandable recommendations.

    A woman with shoulder-length blonde hair is photographed from behind wearing a bright green blazer in front of a large audience while giving a lecture.

    Already registered? Just enter your email address and the access link to your marAia will be sent to you immediately.

    Or still in test mode? Enter your name and email address and you will receive access to the "Mystery Mobile" test case to experience marAia for yourself. No installation, no obligations, no risk.

    Get to know marAia
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    Your contact information

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    Fact check & data sources:
    Transparent sources, reliable answers

    Gereon Friederes sits smiling in a garden chair and engages in conversation with Karin Graf.

    Transparency at all times

    PowerPoint slides, charts, and tables are stored directly as data sources and linked to the corresponding insights. The underlying data architecture preserves the relationships between target audiences, research questions, findings, and sources. This enables consistent and traceable answers while maintaining validity and reliability, even for similar queries.

    State-of-the-art models from OpenAI or Mistral can be used as the underlying foundation, with Mistral providing a European alternative. What makes marAia distinctive is that we do not simply load all data directly into the model. Instead, the data is specifically prepared and integrated into a dedicated in-house database. Only data that is relevant to the respective question is passed on to the model.

    Where does an answer come from, and how reliable is it?

    marAia first draws on your own studies, supplements them with the marketmind #ConsumerDatabase where needed, and only uses artificial intelligence knowledge when no verifiable data basis is available. A simple traffic-light system immediately shows which source an insight is based on and how reliable it is.

    The marAia data funnel

    1. All insights from your own studies

      Whether from marketmind or other institutes: with our specific upload process, studies are automatically structured, linked, and integrated into marAia.

      All sources remain visible and all statements verifiable. This makes existing knowledge seamlessly available and provides answers instead of collections of slides.

    2. New insights from our consumer database

      Our representative market study was modeled using public data. This resulted in 70.000 synthetic target persons with a valid, secure foundation.

      marAia uses this data, e.g., on media usage, travel behavior, psychographics, or financial behavior, to provide you with generally useful marketing knowledge.

    3. Knowledge and inspiration through artificial intelligence

      In the absence of reliable studies, marAia draws on knowledge of artificial intelligence. Adapted to your target group logic and locally relevant contexts.

      Even when faced with new questions, marAia provides insights that help you move forward. Clearly labeled, transparent in origin, and without hallucinations.