Stay fresh!

Stay up to date with our newsletter and find out right away when we launch innovative methods, products, or new approaches.

Subscribe to our newsletter

Cookie policy

We would like to use cookies (Google Analytics and LinkedIn Insight Tag) to optimize our website and communications.

For more information and on how to revoke your consent anytime, refer to our privacy policy.
Idea. Passion. Success.

Our mission:
Powerful marketing!

We make marketing truly effective. With fresh ideas, data-driven consulting, and tailor-made solutions. Always measurable, tangible, and sustainable.
Whether research, data science, or consulting: we identify potential and turn it into clear strategies.

Origins:
Innovation with heritage

Fresh Thinking since 1996

Our roots can be traced back to academia. Founded as a spin-off of the Vienna University of Economics and Business, our goal was clear from the outset: to make scientifically sound methods of market research and advertising science usable for brands and their marketing strategies.

This foundation continues to shape us today. Our close connection to research opens up new insights and ensures that we have a team of highly trained specialists with over 70 consultants from marketing, research, and data science. From our offices in Vienna and Zurich, we work with clients from Europe and around the world.

Powerful marketing as our mission

Today, we are Austria's leading company for data-driven marketing consulting. Our team supports the most valuable domestic brands as well as numerous international companies.

Our strength lies in the combination of marketing research, data science, and consulting. This enables us to identify potential, translate data into strategies, and develop solutions that work.

Gereon Friederes, Karin Graf, and Philipp Zelenka are sitting at a table in the garden of the marketmind office together with clients, engaged in lively conversation. On the table are a laptop, coffee cups, and a bowl of fruit. Youssef Kawmi can be seen in the background.

Marketing Research:
Success starts with the right questions

For us, customer centricity means listening, understanding, and implementing. We develop research approaches that are tailored to your brand, your goals, and your situation: precise, relevant, and directly usable.

Gereon Friederes stands in front of a flipchart and speaks to a group of people in a meeting room. The terms differentiation, credibility, and enthusiasm are written on the flipchart.

Our methods are never off-the-shelf. Whether UX, segmentation, or advertising impact, every solution is created individually. We don't just deliver data, but insights that lead directly to decisions.

We grasp tasks in all their complexity so that you don't have to. Our experts recognize patterns, analyze strategically, and translate data into clear insights. Understandable, actionable, and measurably effective. We keep an eye on the entire marketing mix. We deliver tools and solutions exactly where potential arises, trends emerge, or challenges become concrete. And always with a focus on what matters most: your success.

Data Science:
Humans & machines: an unbeatable combination

Thomas Schuster works on two large computer screens displaying extensive Excel spreadsheets with diagrams and color-coded data.

Why use just standards when there's a better way?

We are experts in proven methods such as conjoint analysis, causal models, and scenarios. But is that always enough? Often not. That's why we develop our own methods for situations where standard approaches don't help.

What do we develop? For example, the NEO algorithm for better segmentation, RIM weighting for dynamic weighting, or customized Kano models. Our tools are as individual as our clients' tasks.

Big data is good, but smart data is better!

Data only reveals its true value when it is combined in a meaningful way. Linking research with other sources opens up more insights than you might think at first glance.

Only through intelligent linking do new perspectives, deeper insights, and connections emerge that were previously hidden. This turns many data points into strategically usable, decision-relevant added value.

Data Science solutions: that's research + ...

  • CRM data

    We link surveys with data from your CRM. This allows you to see not only what your customers are doing, but also why, and to understand behavior in the right context. This provides clarity about target groups and next steps.

  • Advertising data

    Your segments can be used as 1st-party data. GDPR-compliant in Google, Meta, etc. This makes targeting more precise, reduces wastage, and allows you to reach your target audience directly.

  • Geodata

    Our powerful tool for #Geomarketing shows where brand and purchasing behavior vary significantly from region to region. This allows you to focus on areas where differences have an impact: from the state to the municipality.

  • Synthetic data

    With #IDEA existing data is enriched with values from other sources. This creates new connections, for example between target groups, media usage, or brand image.

Gereon Friederes, Philipp Zelenka, Daniel Winzer, Dagmar Jiresch, and Youssef Kawmi are sitting at a table in the garden of the marketmind office together with clients, engaged in lively discussion. On the table are a laptop, coffee cups, and a bowl of fruit.

Marketing Consulting:
Marketing excellence that makes an impact

Whether it's a small or large project, we think in terms of effective measures. Our consultants don't just analyze data, they turn it into clear benefits for strategy, planning, and implementation. The marketmind team consists of marketing experts with master's degrees and experience. They manage processes that are effective across industries and proven by many successes.

Karin Graf, Dagmar Jiresch, and Jakob Schinagl are sitting at a wooden table in a bright meeting room. They are chatting cheerfully. Jakob Schinagl is taking notes on a piece of paper. There is fruit and a coffee cup on the table.

We use a wide range of tools: both tried-and-tested solutions and our own. All consultants attend our ‘marketmind Academy’, which focuses on marketing and research, because a broad perspective and cross-industry knowledge are important to us.

What sets us apart? Our experts understand people better than any artificial intelligence. They know how to turn strategy into impact and satisfaction into genuine enthusiasm.

Our consulting priorities

  • Strategic brand consulting

    We accompany you from the development of a clear vision and mission to the refinement of your brand essence, through to a well-thought-out brand architecture and long-term portfolio strategy for sustainable brand success.

  • Customer centricity

    Our team's experience ranges from the introduction of effective CX processes and the consistent digitalization of the entire customer journey to comprehensive UX consulting with a focus on genuine user needs and tangible added value.

  • Tailored marketing

    Our proven approach of Segmented Marketing shows that precisely targeting products, services, and processes to the needs of specific target groups based on data measurably increases the ROI of your communication.

Let's get to know each other!

If you would like to get right to the matter at hand and talk directly with and our marketing expert Daniel Winzer, please select one of the available timeslots.