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Bundle. Link. Utilize.

With marAia, research knowledge becomes an everyday tool for better decisions

Conducting studies is one thing. Making them effective in your company is quite another. marAia links your data, provides target group knowledge, and delivers well-founded answers in dialogue: understandable, audience-based, and immediately applicable. This way, insights have an impact exactly where they are needed.

The key question:
Why do studies rarely translate into everyday practical uses?

Studies are commissioned, but hardly anyone really knows the results. If you want to know something, you have to ask or search for a long time: in slides, dashboards, or somewhere in SharePoint. The knowledge is there, but it doesn't work for you.

Decisions are made anyway, but rarely based on data. For sales, agencies, or management, research is often too technical or not tangible enough. Data protection also creates uncertainty. As a result, insights seep away instead of having an impact.

marAia (marketmind Audience insights assistant) is a registered trademark of marketmind GmbH and an artificial intelligence solution that bundles your studies and makes target group knowledge intelligently accessible.

Your practical benefit: activating insights instantly!

  • All insights at a glance

    marAia bundles all studies, both internal and external, in one place. Clearly structured, linked, and immediately accessible. No searching through slides or emails. Knowledge is immediately available and centralized at all times.

  • Answers with clarity & context

    marAia knows the context of your studies. Instead of generic artificial intelligence answers or "oops, I don't know", it delivers 100% reliable statements and makes it clear what is based on inspiration or hard facts.

  • Insights that resonate

    Usable even without research expertise. marAia makes complex data accessible to teams that need to act quickly. Target group knowledge becomes more effective across the board.

  • 100% GDPR compliant

    marAia does not use personal data and does not access raw data. GDPR compliant, secure, and shareable, even for sensitive organizations.

Are you already leveraging your data, or still just gathering it?
Experience the revolution in activating insights now

Talk directly to marAia and see how she turns data into understandable recommendations.

Already registered? Just enter your email address and the access link to your marAia will be sent to you immediately.

Or still in test mode? Enter your name and email address and you will receive access to the "Mystery Mobile" test case to experience marAia for yourself. No installation, no obligations, no risk.

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The added value of the combination

More relevance, less guesswork

marAia combines artificial intelligence with real data to create a new way of working with studies. marAia is not a chatbot that simply reads PDFs, but an intelligent system that processes studies as a whole. Content is uploaded in a structured way, linked semantically, and enriched with target group knowledge. This results in answers that are well-founded, comprehensible, and directly applicable, even for teams without a research background.

While tools such as ChatGPT or Claude break down study content into loose text snippets ("chunks") and often hallucinate, with marAia every statement always remains in context. The system knows the segment logic of your company, recognizes relevant connections, and responds the way you need it to: differentiated, stable, and without interpretation errors.

Linked data sources, clear quality signals

marAia accesses knowledge in three stages: first from your own studies, then from marketmind's own consumer study, and only when necessary through trained artificial intelligence knowledge. Each answer is marked with a traffic light that immediately shows you how reliable and well-founded a statement is.

The marAia data funnel

  1. All insights from your own studies

    Whether from marketmind or other institutes: with our specific upload process, studies are automatically structured, linked, and integrated into marAia.

    All sources remain visible and all statements verifiable. This makes existing knowledge seamlessly available and provides answers instead of collections of slides.

  2. New insights from our consumer study

    Our representative market study was modeled using public data. This resulted in 70.000 synthetic target persons with a valid, secure foundation.

    marAia uses this data, e.g., on media usage, travel behavior, psychographics, or financial behavior, to provide you with generally useful marketing knowledge.

  3. Knowledge & inspiration through artificial intelligence

    In the absence of reliable studies, marAia draws on knowledge of artificial intelligence. Adapted to your target group logic and locally relevant contexts.

    Even when faced with new questions, marAia provides insights that help you move forward. Clearly labeled, transparent in origin, and without hallucinations.

Let's get to know each other!

If you would like to get right to the matter at hand and talk directly with and our marketing expert Daniel Winzer, please select one of the available timeslots.