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Recognize. Understand. Inspire.

UX-Research with real impact: what your data doesn't show, but your users feel

Successful digital experiences don't happen by chance. They are based on a deep understanding of user behavior and motivation. This is exactly where our UX-Research comes into play: we identify where your target group really drops out and why. We make thoughts, barriers, and needs visible. This results in digital paths that are more convincing and communication that is better received.

The key question:
Does your UX really work, or does it just look pretty?

UX managers often argue: "We know how our users behave anyway!", "UX-Research takes too long!" or "We used a boilerplate anyway!". The result? Applications look halfway decent, often generic and users can't find their way around. The call center is overloaded, features remain unused, journeys are interrupted. What's missing isn't another dashboard to display meaningless KPIs, but real insights into the mindset of your target audience.

Plain analytics tell you what's happening, but not why. You see that users are bouncing - but not where they're failing. You know the conversion rate, but not the barriers that are holding them back. Only when you understand the motives behind the behavior does UX become a real growth driver. For better KPIs, positive feedback, and digital products that don't need explaining.

Your practical benefit: greater joy of use!

  • Finally clarity on where the real problems lie

    UX-Research reveals what data alone cannot show: where users drop out, what frustrates them, and why. No more guesswork, just clear, well-founded insights from the perspective of your target group.

  • No gut feelings, just real decisions

    You receive reliable KPIs such as task completion rates, click paths, and joy of use. This means you no longer have to argue based on assumptions, but can instead use facts, both internally and externally with stakeholders.

  • Features that are actually working

    UX tests show which features are convincing and which ones just tie up resources. This allows you to prioritize roadmaps better and avoid developing features that miss the mark with your target audience.

  • Digital touchpoints that strengthen your brand

    UX affects more than just usability: it shapes the brand experience. With marketmind, every optimization contributes to your brand, customer satisfaction, and conversion.

Clients whose UX we have improved

  • ASFINAG
  • Bank Austria
  • BAWAG
  • Drei
  • durchblicker
  • Burgenland Energy
  • Generali
  • Hofer KG
  • Mayr-Melnhof Packaging
  • Miles & More
  • Austrian Mint
  • Raiffeisen Bank
  • Star Alliance
  • VOLKSBANK WIEN AG
  • Vienna Power Grid
  • WIENER STÄDTISCHE Versicherung AG Vienna Insurance Group

Process & Result:
More impact, less guesswork

Birgit Schrenk is hosting a workshop on UX, together with Daniel Winzer and Matthias Obermeier.

UX-Research that strengthens decisions and makes change measurable

Our UX-Research delivers not only attractive screenshots, but also in-depth insights. We talk to real users, analyze behavior and motives, and reveal where digital touchpoints are failing or potential remains untapped.

Within 4-6 weeks, user feedback is turned into clear recommendations for action. These help you prioritize features, refine roadmaps, and hone digital strategies. The result is products that work and decisions that are well-founded.

The right tools for your questions

Whether it's conversion, user guidance, or new features, we select exactly the methods from our UX toolbox that fit your goals. No overhead, no gut feelings, just precise answers to specific challenges.

From specialized in-depth interviews to A|B or multivariate testing, from eye tracking to UX panels: we combine qualitative and quantitative tools in such a way that they deliver real insights. For measurable impact and decisions based on user needs.

Our 3-step UX-Research process

  1. Recruiting

    We find the right people, specifically from your target group. No generic testers, no panels from the general population. We talk to real users who would actually use your products or services. This produces valid results, not just opinions.

  2. Structured scenario testing

    We don't test “at random", but rather precisely those journeys that are crucial for your target group. Based on jointly developed scenarios, we analyze what really happens and where users click, fail, or are surprised. And we do this on mobile, desktop, or app.

  3. Analysis & So-Whats

    You get quick, precise insights: screenshots with markings, quotes from interviews, clear recommendations for action. The results come directly from the people who observed and moderated the tests, without filters or interpretation by third parties.

Our clients' successes through UX-Research

Miles & More

Through expert reviews and targeted UX-tests, marketmind created a clear framework for action. Customized KPIs and quarterly insights provide decision-making foundations which will be directly incorporated into the further development of the digital platform. The result are noticeable improvements in the user journey and conversion rate.

A person holds a golden Lufthansa Miles & More credit card in hand and types on a laptop with the other hand.
Burgenland Energy

Despite a successful campaign, conversion on the eBurgenland platform remained behind expectations. marketmind showed with UX-Research: technical details, visual design, and content ambiguities slowed users down. Targeted adjustments in content, structure, and design significantly increased user-friendliness.

A customer leans against an electric car connected to a modern charging station of Burgenland Energie and relaxes in the sun while waiting for the charging process.
ASFINAG

With marketmind UX-Research we tested before the (re-)launch whether the app and web shop function as planned – from the target group's perspective. The combination of A|B testing, scenarios, prototyping, and potential analyses resulted in a valid proof of concept that brought clarity regarding functionality and benefits.

Driver informing himself at the digital info point of Asfinag at the Allhaming rest area.
Raiffeisen Bank

Through marketmind UX-Research with over 350 scenario tests annually, Raiffeisen could identify systematic breaks in the online journey, such as during account openings. The objective view of real users helped continuously generate input for improvements in products and processes and increase conversion.

Consultation between bank advisor and customer in a modern, yellow-designed meeting room with large windows and view into greenery. In the background, an open office space with several working people is visible.
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Let's get to know each other!

If you would like to get right to the matter at hand and talk directly with and our marketing expert Daniel Winzer, please select one of the available timeslots.

How advanced is your UX-Research?
The essential guide for making better UX decisions

UX-Research is your key for conversion and brand perception. But many results disappear in reports without improving the user experience in the long term.

Birgit Schrenk and Erik Stadler are working on the flipchart using a creativity method.

Over the years, our expert Birgit Schrenk has developed and curated a checklist of 20 self-test questions that show you how to strategically set up your UX-Research:

How to select the right users, how to put your UX-Research findings into practice, and as a bonus: 6 practical no-gos that you should definitely avoid.

Inquire and receive the UX checklist free of charge
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