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marketmind • fresh thinking, powerful marketing

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Our Mission:
Fresh thinking for a powerful marketing

Sophie Buchta sits in a meeting room at the markemtind office, where Britta Veser assists her with her work.

Our Heritage

Founded as a spin-off of the renowned Vienna University of Economics and Business, we have always brought the target audience and customer perspective into marketing. It shows us what brands truly need.

Today marketmid is among the leading agencies for marketing consulting, reserach and data science in the DACH region. This is made possible by over 70 consultants and methodology specialists at our locations in Vienna and Zurich, who support established as well as fresh and emerging brands.

Thomas Winder in lively but relaxed discussion with colleagues during a workshop.

Our Mission

We strengthen your marketing, enhance your brand value, and drive growth in any market environment. Our approaches transform business challenges into opportunities, helping you build competitive advantages and achieve measurable results.

The key: data-driven marketing consulting and tailored solutions created by using our core competencies in marketing research, marketing consulting, and data science.

Katrin Groiss-Schuster discusses with Matthias Obermeier in a workshop - creative brainstorming and a positive atmosphere.

The Future

At marketmind, we believe that proper decisions require better data and, above all, the best access to it. That's why we are stepping up the game and developed a brand-new AI platform.

marAia is how we address an increasingly complex marketing world. Research insights are no longer just accumulated, but now actually turned into something useful. marAia combines our core competencies and everything we do into a system that makes target audience insights understandable, conversational, and immediately actionable.

Stefan Schiel and Jan-Michael Bussmann chat on their way to a client meeting. The atmosphere between the two is lively and friendly.

Our Team:
Client*Champions for joint success

All marketminders

  • Matthias Kausel
    Matthias Kausel in business attire
  • Dr. Thomas Winder
    Dr. Thomas Winder in business attire
  • Lena Hammer
    Lena Hammer in business attire
  • Bernhard Steger
    Bernhard Steger in business attire
  • Viennese at Heart

    We are based in the Servitenviertel in Vienna's ninth district.

    A particularly beautiful neighborhood in Vienna. And of course in the home office.

  • Heidi Thyri
    Heidi Thyri in business attire
  • Anna Buchinger
    Anna Buchinger in business attire
  • Team Spirit

    We win and lose together. And support each other.

    Team spirit is a lived culture for us.

  • Anita Schmidt-Pöstion
    Anita Schmidt-Pöstion in business attire
  • Lucas Pum
    Lucas Pum in business attire
  • Lisa Videnova
    Lisa Videnova in business attire
  • Karin Graf
    Karin Graf in business attire
  • Empowering others

    This is one of our most important leadership principles.

    The goal: a team full of giants.

  • Andreas Kritsch
    Andreas Kritsch in business attire
  • Kerstin Hofer
    Kerstin Hofer in business attire
  • Erik Stadler
    Erik Stadler in business attire
  • Brand Architects

    We build brands and experiences.

    Creative, functional, attractive, individual, useful and future-proof.

  • Daniel Winzer
    Daniel Winzer in business attire
  • Dr. Gereon Friederes
    Dr. Gereon Friederes in business attire
  • Giselle Kaufmann
    Giselle Kaufmann in business attire
  • Birgit Hütter
    Birgit Hütter in business attire
  • Managed collegially

    Our leaders are handpicked.

    Because we chose them ourselves.

  • Gerhard Schüller
    Gerhard Schüller in business attire
  • Caroline Peinitz-Kichler
    Caroline Peinitz-Kichler in business attire
  • Klara Kögerler
    Klara Kögerler in business attire
  • Dr. Christian Bosch
    Dr. Christian Bosch in business attire
  • Birgit Schrenk
    Birgit Schrenk in business attire
  • Martin Fuchs
    Martin Fuchs in business attire
  • Lydia Croce
    Lydia Croce in business attire
  • Artificial Intelligence

    Artificial intelligence is an important part of our mathematical models. However, it is always used in combination with unique human intelligence.

  • Jan-Bartl Koncel
    Jan-Bartl Koncel in business attire
  • Marie Prayer
    Marie Prayer in business attire
  • Data Scientists

    We love data. Because we always generate knowledge from it.

    Only then its value emerges.

  • Dagmar Jiresch
    Dagmar Jiresch in business attire
  • Luca Zsofia Trapp
    Luca Zsofia Trapp in business attire
  • Katrin Groiss-Schuster
    Katrin Groiss-Schuster in business attire
  • Katharina Posch PhD
    Katharina Posch, PhD in business attire
  • There is no such thing as impossible

    Typically Austrian! We are inventive, flexible and performance-oriented.

    This is how we solve our clients' individual challenges.

  • Britta Veser
    Britta Veser in business attire
  • Manuel Nussbaumer
    Manuel Nussbaumer in business attire
  • Dr. Wolfgang Rejzlik
    Dr. Wolfgang Rejzlik in business attire
  • Matthias Obermeier
    Matthias Obermeier in business attire
  • Work-Life Balance

    You can work in the home office or live in the office.

    It doesn't matter, as long as you love what you do.

  • Raquel Herrero Pastor
    Raquel Herrero Pastor in business attire
  • Manuela Laube
    Manuela Laube in business attire
  • Sophie Buchta
    Sophie Buchta in business attire
  • Sonja Ehrenberger
    Sonja Ehrenberger in business attire
  • CX & UX Specialists

    We know what users want. Whether in digital journeys or in the physical world.

    Because we put them at the center of our focus: since the founding of marketmind in 1996.

  • Dr. Stefan Schiel
    Dr. Stefan Schiel in business attire
  • Irene Löffler
    Irene Löffler in business attire
  • Barbara Khayat-Platzl
    Barbara Khayat-Platzl in business attire
  • Thomas Schuster
    Thomas Schuster in business attire
  • Success-driven & loyal

    Satisfied clients make us happy.

    Our clients' success is our joint effort.

  • Verena Drexler
    Verena Drexler in business attire
  • Nataliia Karall
    Nataliia Karall in business attire
  • Daniel Mader
    Daniel Mader in business attire
  • Jakob Schinagl
    Jakob Schinagl in business attire
  • Angels

    We have angels as a leadership role who mindfully look after our interactions.

    But honestly, aren't we all angels?

  • Philipp Zelenka
    Philipp Zelenka in business attire
  • Martina Bauer PhD
    Martina Bauer, PhD in business attire
  • Jana Eisenbock
    Jana Eisenbock in business attire
  • Polina Yaroshchuk
    Polina Yaroshchuk in business attire
  • Learning

    We are constantly evolving. As an organization and individually.

    Knowledge management and staying up-to-date are our top priorities.

  • Julia Andert
    Julia Andert in business attire
  • Jan-Michael Bussmann
    Jan-Michael Bussmann in business attire
  • Bettina Rabensteiner
    Bettina Rabensteiner in business attire
  • Ricarda Carina Rainer
    Ricarda Carina Rainer in business attire
  • Global

    We have team members from 8 different countries and generate 50% of our revenue in international markets.

  • Sandra Kreuzer
    Sandra Kreuzer in business attire
  • Julia Gorton
    Julia Gorton in business attire
  • Viktoria Groiss
    Viktoria Groiss in business attire
  • Anita Salamon
    Anita Salamon in business attire
  • University-related

    We were founded as a spin-off of the Vienna University of Economics and Business.

    To this day, we remain rooted in research and teaching.

  • Sophie Scharf
    Sophie Scharf in business attire
  • Christoph Halbertschlager
    Christoph Halbertschlager in business attire
  • Ingrid Wadsack
    Ingrid Wadsack in business attire
  • Dr. Verena Priemer
    Dr. Verena Priemer in business attire

The marketmind Brand Values

  • Bespoke*Builders

    Our solutions fit precisely and surpass anything off-the-shelf. Because only custom-fit truly delivers.

  • Client*Champions

    We genuinely understand our clients. From this emerge relationships that mean more than just business.

  • Simplicity*Architects

    We grasp challenges in their full complexity. So we can spare you exactly that burden.

  • Market*Masters

    We know your industry precisely. And understand what you need. Concrete, relevant, from a market perspective.

  • Fresh*Thinkers

    We challenge routines and introduce fresh ideas. New thinking creates genuine development.

  • Insight*Leaders

    We combine expertise with foresight. And make our clients successful. Sustainably and systematically.

Our Solutions:
Customized for the perfect fit

  • User Experience

    How user-friendly is your digital offering actually? We design digital products that work intuitively through targeted analysis, clear structure and consistent user-centricity. By reducing barriers and friction, we increase conversion rates while creating memorable experiences that keep your customers coming back.

    In focus: UX-Research
    More solutions
    • #WireframeTesting
    • #MultivariatTesting
    • #UXCommunities
    • #MysteryTesting
    • #A|BTesting
    • #DesignThinking
    • #CustomerJourneyMapping
  • Branding

    How strong is your brand really? Our strategic approach combines in-depth analysis with smart, measurable actions to strengthen your brand's position in the market. The result is greater immunity to price competition, stronger purchase intent and authentic customer loyalty that translates into realworld longterm business value.

    In focus: Brand Compass
    More solutions
  • Segmenting

    What truly drives your target audiences? By intelligently integrating data sources, we uncover the true drivers behind customer behavior and craft strategies that resonate. Your messaging becomes sharper, more focused, and powerful enough to cut through the noise - reaching and inspiring the people who matter most to your business.

    In focus: Segmented Marketing
  • Customer Experience

    What truly satisfies your customers? Through smart feedback systems, emotional insights, and targeted measures, we optimize experiences throughout the entire customer journey and identify what really motivates customers. Creating a CX that not only works, but also inspires and retains. This strengthens loyalty and the long-term success of your company.

    Our solutions
  • Communication

    How effective is your communication actually? With a holistic view of your campaign performance, we connect objectives, channels and data sources into a clear overall picture. This increases the efficiency of your advertising measures, optimizes budgets and makes communication measurably successful.

    Our solutions
  • Product & Price

    Do your products and prices fit your brand? With data-driven insights on perception, relevance and willingness to pay, we create the foundation for better decisions in product and price management. This strengthens your assortment strategy, sets prices with impact and positions your brand clearly.

    Our solutions

Our Clients:
Comprehensive expertise for your brand

Mobility & Logistics

  • ASFINAG
  • Austrian Airlines
  • Austro Control
  • Brussels Airlines
  • City Airport Train
  • DB Schenker
  • Edelweiss Air
  • Lufthansa
  • Neska Logistics
  • Lower Austrian Railways
  • ÖAMTC
  • ÖBB - Austrian Federal Railways
  • Austrian Postal Service
  • Rail Cargo Group
  • Rhaetian Railway
  • RNE - RailNetEurope
  • Star Alliance
  • Swiss International Air Lines
  • Swiss WorldCargo
  • Wiener Linien

Retail & Consumer Goods

  • ADEG Austria
  • Bellaflora Garden Center
  • BILLA
  • BIPA Perfumeries
  • Café+co
  • Cewe
  • Cineplexx
  • Hofer KG
  • Hornbach DIY Store
  • Ja! Natürlich
  • LIBRO
  • Mautner Markhof
  • Austrian Mint
  • Ottakringer Brewery
  • Rivella
  • Teekanne
  • Vöslauer
  • WEIN & CO
  • Woom Bikes
  • XXXLutz

Energy & Telecommunications

  • Drei
  • A1 Telekom Austria
  • Atos
  • Coop Mobile
  • durchblicker
  • Energy AG Upper Austria
  • Burgenland Energy
  • Styrian Energy
  • EVN
  • Industrial Works Basel
  • Kapsch TrafficCom
  • Magenta Telekom
  • OMV
  • ProSiebenSat.1 Media
  • refurbed
  • Samsung Electronics
  • Swisscom
  • Verbund AG
  • Vienna Energy
  • Vienna Power Grid

B2B

  • A1 Telekom Austria
  • ASFINAG
  • Atos
  • Baumit
  • BAWAG
  • Constantia Flexibles Group
  • DB Schenker
  • Drei
  • Kapsch TrafficCom
  • Kwizda Holding
  • LAUFEN Austria
  • Lufthansa Cargo
  • Mayr-Melnhof Packaging
  • Rail Cargo Group
  • Reed Exhibitions
  • Sanova Pharma
  • Swiss WorldCargo
  • Verbund AG
  • Austrian Economic Chambers

Finance & Insurance

  • Allianz Insurance
  • Atupri
  • bank99
  • Bank Austria
  • BAWAG
  • Basel-Landschaft Cantonal Bank
  • card complete
  • DONAU Insurance
  • ERGO Insurance
  • Generali
  • Austrian Mint
  • OeNPAY Financial Innovation Hub
  • PayLife
  • Raiffeisen Bank
  • Smile Insurance Agency & IT Solutions
  • Swisscard AECS
  • Uniqa Insurance Group
  • VOLKSBANK WIEN AG
  • WIENER STÄDTISCHE Versicherung AG Vienna Insurance Group
  • Wüstenrot

Local Heros

  • Basel-Landschaft Cantonal Bank
  • City Airport Train
  • Dolomiti Superski
  • Energy AG Upper Austria
  • Burgenland Energy
  • Styrian Energy
  • EVN
  • Austrian Research Promotion Agency FFG
  • University of Applied Sciences BFI Vienna
  • Burgenland University of Applied Sciences
  • University of Applied Sciences Wiener Neustadt
  • Implenia
  • Industrial Works Basel
  • MAK Museum of Applied Arts
  • Lower Austria Card
  • Rhaetian Railway
  • Mörbisch Lake Festival
  • Seestadt Aspern Development
  • South Tyrol Tourism
  • Tirol Tourism Board

Tourism & Culture

  • Salzburg Old Town Tourism Board
  • Austrian Airlines
  • Burgenland Tourism
  • Edelweiss Air
  • Graubunden Tourism
  • IDM Südtirol - Alto Adige
  • Kitzbühel Tourism
  • lebua Hotels & Resorts
  • Lufthansa
  • MAK Museum of Applied Arts
  • Mörwald - Institute for Drinking and Food Culture
  • Lower Austria Card
  • Lower Austria Tourism Board
  • Austria Tourism
  • Schloss Hof
  • Mörbisch Lake Festival
  • South Tyrol Tourism
  • Swiss International Air Lines
  • Tirol Tourism Board
  • Vienna Tourist Board

NGOs, NPOs & Public Sector

  • Vienna Chamber of Labour
  • Agricultural Market Austria
  • Amnesty International
  • Austrian Public Employment Service
  • ASFINAG
  • Caritas Austria
  • Vienna Social Fund
  • Climate and Energy Fund
  • ÖBB Infrastructure AG
  • ÖGB - Austrian Trade Union Federation
  • Austrian Red Cross
  • Austrian Wine Marketing
  • Mörbisch Lake Festival
  • SOS-Kinderdorf
  • Tirol Tourism Board
  • Vienna Employee Promotion Fund - waff
  • Austrian Economic Chambers
  • Vienna University of Economics and Business

Austria

  • A1 Telekom Austria
  • Drei
  • Austrian Airlines
  • Cewe
  • Cineplexx
  • Generali
  • jö Bonus Club
  • ÖBB - Austrian Federal Railways
  • OMV
  • Austrian Red Cross
  • Ottakringer Brewery
  • Austrian Postal Service
  • Raiffeisen Bank
  • Rail Cargo Group
  • REWE Group
  • Tirol Tourism Board
  • Verbund AG
  • Vöslauer
  • Woom Bikes
  • XXXLutz

Germany

  • Baumit
  • BDF Beiersdorf
  • Cewe
  • German Energy Agency
  • Dr. Oetker
  • Lufthansa
  • Lufthansa Cargo
  • Lufthansa Group
  • Mayr-Melnhof Packaging
  • Miles & More
  • Munich Airport
  • Neska Logistics
  • Payback
  • Reed Exhibitions
  • REWE Group
  • Star Alliance
  • Teekanne
  • Magenta Telekom
  • My Coffee Cup
  • XXXLutz

Switzerland

  • The Adecco Group
  • Atupri
  • AVIA International
  • AXA
  • Basel-Landschaft Cantonal Bank
  • Brack.ch AG
  • Edelweiss Air
  • Galenica AG
  • Graubunden Tourism
  • Implenia
  • Industrial Works Basel
  • Migros
  • Rhaetian Railway
  • Rivella
  • Sunrise Communications
  • Swiss International Air Lines
  • Swisscard AECS
  • Swisscom
  • Swiss WorldCargo
  • Twint

What our clients say about colaborating with us

Lufthansa Cargo

We appreciate the expertise of marketmind in B2B and logistics. Not only the quality of analyses but also the comprehensibility of recommendations convince us. The dedicated team is clearly assigned, you are not passed around, and they are always highly responsive. These solution approaches make the partnership valuable.

Lufthansa Cargo freight aircraft on a runway at sunset. Image represents global logistics solutions and efficient air cargo logistics.
Mörbisch Lake Festival

We asked many questions to be well-positioned for the future. marketmind helped us answer them and lived the change process with us. Our cooperation was characterized not only by professionalism but also by high emotionality, which made the process a genuine experience.

Extraordinary stage scenery at Lake Neusiedl with an oversized cello model. Symbolic image for the creative staging and international appeal of the Mörbisch Lake Festival.
ÖBB - Austrian Federal Railways

I appreciate the enthusiasm for mobility in all its facets. You sense they are passionate about our concerns and gladly go the extra mile. marketmind motivates us to adopt the customer perspective to understand and implement our customers' requirements in B2B and B2C areas optimally.

Modern ÖBB express train in full motion on an electrified railway line. Represents sustainable mobility and punctuality in Austrian rail transport.
Swisscom

Thanks to our collaboration with marketmind, we now have tailored customer segmentation. This is the foundation for strategic decisions like brand architecture or 1:1 marketing actions. Their expertise and understanding of our industry impress us. In close cooperation, we have created something great.

Modern Swisscom customer service center with minimalist interior and brand logo. Image represents digitalization, consulting expertise, and customer proximity.
Woom Bikes

We want to inspire as many children as possible to cycle. To succeed, we must understand their needs precisely. With marketmind, we have a strategic partner who supports us with sound research. This collaboration helps us set new standards and develop innovative, child-friendly products.

Two children riding colorful Woom balance bikes happily through a sunny park. Symbolic image for child-appropriate mobility, safe riding pleasure, and thoughtful product design by the Woom brand.
Agricultural Market Austria

The professional project execution and expert competence at marketmind are incomparable. This is thanks to the tireless commitment of a highly motivated team. The structured approach and ability to present complex relationships comprehensibly distinguish this valuable collaboration.

Fresh produce on a modern kitchen counter, including regional products like bread, milk, eggs, meat, vegetables, and cheese. Symbolic image for AMA marketing campaigns on quality and origin of Austrian food.
ASFINAG

Through collaboration with marketmind, we learned how to improve service for our customers. In workshops, we appreciated the unbeatable flexibility and methodological know-how. The constructive approaches and ability to empathize with our requirements have helped us move forward.

ASFINAG service vehicle on an Austrian motorway, on the road for traffic safety.
Austria Tourism

We can recommend marketmind without reservation. You notice that specialists are at work who understand their craft and work in a solution-oriented manner. Being made aware of trends from other industries was valuable! The combination of expertise and thinking outside the box makes the collaboration successful.

Couple relaxing on a traditional wooden boat in Lake Hallstatt with a view of the Alps. Depiction of idyllic Austrian summer landscape for tourism marketing.
Austrian Red Cross

The brand is a central element of our current strategy. In collaboration with marketmind, we succeeded in linking brand and target group approach. We are federally structured, so it was important that each district office can apply segmented marketing. The practical solutions convinced us.

Paramedics of the Austrian Red Cross performing first aid. Image emphasizes humanitarian commitment and medical care competence.
Tirol Tourism Board

We are thrilled by the enthusiasm and connection between our teams in our partnership with marketmind, as well as the resulting dynamics. Open communication creates a special atmosphere. Great that our employees can solve many exciting tasks together here and grow continuously.

Scene from the target group-specific advertising campaign 'Always there for you'. Steiff teddy bear Pauli with hot chocolate at a mountain hut against an impressive Alpine backdrop.
Ottakringer Brewery

Successful brand management means hitting the core of the matter. That is why we have relied on marketmind for many years. The high degree of reliability plays an equally important role as the partnership aspect. Cross-industry expertise and empirical competence contributed significantly to success. Cheers!

Opened bottle of Ottakringer Lager beer with crown cap and bottle opener on a wooden table outdoors.
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Now What?
Make new connections for a real push forward

You would like to get in touch with us now or arrange a meeting? Let us know how we can support you.

For the right team to reach out to you as quickly as possible, we appreciate a few keywords about your request. This ensures you receive exactly the support you need: personal, flexible and at eye level.

Alternatively, you can also contact individual marketminders directly.

Daniel Winzer, Dagmar Jiresch, and Youssef Kawmi on their way to the marketmind office through Liechtenstein Park.

We look forward to offering you tailored solutions that match your individual needs. Our goal is to connect with you in meaningful conversation, explore opportunities together, and develop strategies that create lasting value for your journey forward.