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    marketmind • fresh thinking, powerful marketing

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    Our Mission:
    Fresh thinking for a powerful marketing

    Sophie Buchta sits in a meeting room at the markemtind office, where Britta Veser assists her with her work.

    Our Story

    Founded as a spin-off of Vienna University of Economics and Business (WU Vienna), Austria's premier business university, we have always brought the target audience and customer perspective into marketing. It shows us what brands truly need.

    Today marketmind is among the leading agencies for marketing consulting, marketing research and data science in the DACH region. With over 70 consultants and methodology specialists at our locations in Vienna and Zurich, we support established as well as fresh and emerging brands.

    Thomas Winder in lively but relaxed discussion with colleagues during a workshop.

    Our Mission

    We strengthen your marketing, enhance your brand value, and drive growth in any market environment. Our approaches transform business challenges into opportunities, helping you build competitive advantages and achieve measurable results.

    The key: data-driven marketing consulting and tailored solutions created by using our core competencies in marketing research, marketing consulting, and data science.

    Katrin Groiss-Schuster discusses with Matthias Obermeier in a workshop - creative brainstorming and a positive atmosphere.

    The Future

    At marketmind, we believe that proper decisions require better data and, above all, the best access to it. That's why we are stepping up the game and developed a brand-new AI platform.

    marAia is how we address an increasingly complex marketing world. Research insights are no longer just accumulated, but now actually turned into something useful. marAia combines our core competencies and everything we do into a system that makes target audience insights understandable, conversational, and immediately actionable.

    Stefan Schiel and Jan-Michael Bussmann chat on their way to a client meeting. The atmosphere between the two is lively and friendly.

    Our Team:
    Client*Champions for joint success

    All marketminders

    • Dr. Thomas Winder
      Dr. Thomas Winder in business attire
    • Heidi Thyri
      Heidi Thyri in business attire
    • Lena Hammer
      Lena Hammer in business attire
    • Bernhard Steger
      Bernhard Steger in business attire
    • Empowering others

      This is one of our most important leadership principles.

      The goal: a team full of giants.

    • Matthias Kausel
      Matthias Kausel in business attire
    • Anna Buchinger
      Anna Buchinger in business attire
    • Team Spirit

      We win and lose together. And support each other.

      Team spirit is a lived culture for us.

    • Dr. Wolfgang Rejzlik
      Dr. Wolfgang Rejzlik in business attire
    • Sandra Kreuzer
      Sandra Kreuzer in business attire
    • Barbara Khayat-Platzl
      Barbara Khayat-Platzl in business attire
    • Jan-Michael Bussmann
      Jan-Michael Bussmann in business attire
    • Work-Life Balance

      You can work in the home office or live in the office.

      It doesn't matter, as long as you love what you do.

    • Dagmar Jiresch
      Dagmar Jiresch in business attire
    • Verena Drexler
      Verena Drexler in business attire
    • Britta Veser
      Britta Veser in business attire
    • Learning

      We are constantly evolving. As an organization and individually.

      Knowledge management and staying up-to-date are our top priorities.

    • Raquel Herrero Pastor
      Raquel Herrero Pastor in business attire
    • Karin Graf
      Karin Graf in business attire
    • Manuel Nussbaumer
      Manuel Nussbaumer in business attire
    • Marie Prayer
      Marie Prayer in business attire
    • Data Scientists

      We love data. Because we always generate knowledge from it.

      Only then its value emerges.

    • Dr. Gereon Friederes
      Dr. Gereon Friederes in business attire
    • Dr. Christian Bosch
      Dr. Christian Bosch in business attire
    • Bettina Rabensteiner
      Bettina Rabensteiner in business attire
    • Dr. Verena Priemer
      Dr. Verena Priemer in business attire
    • Gerhard Schüller
      Gerhard Schüller in business attire
    • Katharina Posch PhD
      Katharina Posch, PhD in business attire
    • Philipp Zelenka
      Philipp Zelenka in business attire
    • University-related

      We were founded as a spin-off of the Vienna University of Economics and Business.

      To this day, we remain rooted in research and teaching.

    • Jan-Bartl Koncel
      Jan-Bartl Koncel in business attire
    • Dr. Stefan Schiel
      Dr. Stefan Schiel in business attire
    • Managed collegially

      Our leaders are handpicked.

      Because we chose them ourselves.

    • Thomas Schuster
      Thomas Schuster in business attire
    • Ingrid Wadsack
      Ingrid Wadsack in business attire
    • Klara Kögerler
      Klara Kögerler in business attire
    • Viktoria Groiss
      Viktoria Groiss in business attire
    • Artificial Intelligence

      Artificial intelligence is an important part of our mathematical models. However, it is always used in combination with unique human intelligence.

    • Matthias Obermeier
      Matthias Obermeier in business attire
    • Martina Bauer PhD
      Martina Bauer, PhD in business attire
    • Nataliia Karall
      Nataliia Karall in business attire
    • Polina Yaroshchuk
      Polina Yaroshchuk in business attire
    • Global

      We have team members from 8 different countries and generate 50% of our revenue in international markets.

    • Birgit Schrenk
      Birgit Schrenk in business attire
    • Andreas Kritsch
      Andreas Kritsch in business attire
    • Anita Schmidt-Pöstion
      Anita Schmidt-Pöstion in business attire
    • Luca Zsofia Trapp
      Luca Zsofia Trapp in business attire
    • Viennese at Heart

      We are based in the Servitenviertel in Vienna's ninth district.

      A particularly beautiful neighborhood in Vienna. And of course in the home office.

    • Lucas Pum
      Lucas Pum in business attire
    • Birgit Hütter
      Birgit Hütter in business attire
    • Jakob Schinagl
      Jakob Schinagl in business attire
    • Daniel Winzer
      Daniel Winzer in business attire
    • There is no such thing as impossible

      Typically Austrian! We are inventive, flexible and performance-oriented.

      This is how we solve our clients' individual challenges.

    • Katrin Groiss-Schuster
      Katrin Groiss-Schuster in business attire
    • Kerstin Hofer
      Kerstin Hofer in business attire
    • Sophie Buchta
      Sophie Buchta in business attire
    • Julia Gorton
      Julia Gorton in business attire
    • Success-driven & loyal

      Satisfied clients make us happy.

      Our clients' success is our joint effort.

    • Martin Fuchs
      Martin Fuchs in business attire
    • Christoph Halbertschlager
      Christoph Halbertschlager in business attire
    • Caroline Peinitz-Kichler
      Caroline Peinitz-Kichler in business attire
    • Manuela Laube
      Manuela Laube in business attire
    • CX & UX Specialists

      We know what users want. Whether in digital journeys or in the physical world.

      Because we put them at the center of our focus: since the founding of marketmind in 1996.

    • Jana Eisenbock
      Jana Eisenbock in business attire
    • Sophie Scharf
      Sophie Scharf in business attire
    • Ricarda Carina Rainer
      Ricarda Carina Rainer in business attire
    • Erik Stadler
      Erik Stadler in business attire
    • Brand Architects

      We build brands and experiences.

      Creative, functional, attractive, individual, useful and future-proof.

    • Lisa Videnova
      Lisa Videnova in business attire
    • Anita Salamon
      Anita Salamon in business attire
    • Sonja Ehrenberger
      Sonja Ehrenberger in business attire
    • Julia Andert
      Julia Andert in business attire
    • Angels

      We have angels as a leadership role who mindfully look after our interactions.

      But honestly, aren't we all angels?

    • Irene Löffler
      Irene Löffler in business attire
    • Giselle Kaufmann
      Giselle Kaufmann in business attire
    • Lydia Croce
      Lydia Croce in business attire
    • Daniel Mader
      Daniel Mader in business attire

    The marketmind Brand Values

    • Bespoke*Builders

      Our solutions fit precisely and surpass anything off-the-shelf. Because only custom-fit truly delivers.

    • Client*Champions

      We genuinely understand our clients. From this emerge relationships that mean more than just business.

    • Simplicity*Architects

      We grasp challenges in their full complexity. So we can spare you exactly that burden.

    • Market*Masters

      We know your industry precisely. And understand what you need. Concrete, relevant, from a market perspective.

    • Fresh*Thinkers

      We challenge routines and introduce fresh ideas. New thinking creates genuine development.

    • Insight*Leaders

      We combine expertise with foresight. And make our clients successful. Sustainably and systematically.

    Our Solutions:
    Customized for the perfect fit

    • User Experience

      How user-friendly is your digital offering actually? We design digital products that work intuitively through targeted analysis, clear structure and consistent user-centricity. By reducing barriers and friction, we increase conversion rates while creating memorable experiences that keep your customers coming back.

      In focus: UX-Research
      More solutions
      • #MultivariateTesting
      • #DesignThinking
      • #CustomerJourneyMapping
      • #WireframeTesting
      • #A|BTesting
      • #UXCommunities
      • #MysteryTesting
      • #SmokeTesting
    • Branding

      How strong is your brand really? Our strategic approach combines in-depth analysis with smart, measurable actions to strengthen your brand's position in the market. The result is greater immunity to price competition, stronger purchase intent and authentic customer loyalty that translates into realworld longterm business value.

      In focus: Brand Compass
    • Segmenting

      What truly drives your target audiences? By intelligently integrating data sources, we uncover the true drivers behind customer behavior and craft strategies that resonate. Your messaging becomes sharper, more focused, and powerful enough to cut through the noise - reaching and inspiring the people who matter most to your business.

      In focus: Segmented Marketing
    • Customer Experience

      What truly satisfies your customers? Through smart feedback systems, emotional insights, and targeted measures, we optimize experiences throughout the entire customer journey and identify what really motivates customers. Creating a CX that not only works, but also inspires and retains. This strengthens loyalty and the long-term success of your company.

      Our solutions
    • Communication

      How effective is your communication actually? With a holistic view of your campaign performance, we connect objectives, channels and data sources into a clear overall picture. This increases the efficiency of your advertising measures, optimizes budgets and makes communication measurably successful.

      Our solutions
    • Product & Price

      Do your products and prices fit your brand? With data-driven insights on perception, relevance and willingness to pay, we create the foundation for better decisions in product and price management. This strengthens your assortment strategy, sets prices with impact and positions your brand clearly.

      Our solutions

    Our Clients:
    Comprehensive expertise for your brand

    Local Heros

    • Basel-Landschaft Cantonal Bank
    • City Airport Train
    • Dolomiti Superski
    • Energy AG Upper Austria
    • Burgenland Energy
    • Styrian Energy
    • EVN
    • Austrian Research Promotion Agency FFG
    • University of Applied Sciences BFI Vienna
    • Burgenland University of Applied Sciences
    • University of Applied Sciences Wiener Neustadt
    • Implenia
    • Industrial Works Basel
    • MAK Museum of Applied Arts
    • Lower Austria Card
    • Rhaetian Railway
    • Mörbisch Lake Festival
    • Seestadt Aspern Development
    • South Tyrol Tourism
    • Tirol Tourism Board

    Energy & Telecommunications

    • Drei
    • A1 Telekom Austria
    • Atos
    • Coop Mobile
    • durchblicker
    • Energy AG Upper Austria
    • Burgenland Energy
    • Styrian Energy
    • EVN
    • Industrial Works Basel
    • Kapsch TrafficCom
    • Magenta Telekom
    • OMV
    • ProSiebenSat.1 Media
    • refurbed
    • Samsung Electronics
    • Swisscom
    • Verbund AG
    • Vienna Energy
    • Vienna Power Grid

    Mobility & Logistics

    • ASFINAG
    • Austrian Airlines
    • Austro Control
    • Brussels Airlines
    • City Airport Train
    • DB Schenker
    • Edelweiss Air
    • Lufthansa
    • Neska Logistics
    • Lower Austrian Railways
    • ÖAMTC
    • ÖBB - Austrian Federal Railways
    • Austrian Postal Service
    • Rail Cargo Group
    • Rhaetian Railway
    • RNE - RailNetEurope
    • Star Alliance
    • Swiss International Air Lines
    • Swiss WorldCargo
    • Wiener Linien

    NGOs, NPOs & Public Sector

    • Vienna Chamber of Labour
    • Agricultural Market Austria
    • Amnesty International
    • Austrian Public Employment Service
    • ASFINAG
    • Caritas Austria
    • Vienna Social Fund
    • Fonds Kuratorium Wiener Pensionisten-Wohnhäuser
    • Climate and Energy Fund
    • ÖBB Infrastructure AG
    • ÖGB - Austrian Trade Union Federation
    • ORF - Austrian National Broadcasting Corporation
    • Austrian Red Cross
    • Austrian Wine Marketing
    • Mörbisch Lake Festival
    • SOS-Kinderdorf
    • Tirol Tourism Board
    • Vienna Employee Promotion Fund - waff
    • Austrian Economic Chambers
    • Vienna University of Economics and Business

    Finance & Insurance

    • Allianz Insurance
    • Atupri
    • bank99
    • Bank Austria
    • BAWAG
    • Basel-Landschaft Cantonal Bank
    • card complete
    • DONAU Insurance
    • ERGO Insurance
    • Generali
    • Austrian Mint
    • OeNPAY Financial Innovation Hub
    • PayLife
    • Raiffeisen Bank
    • Smile Insurance Agency & IT Solutions
    • Swisscard AECS
    • Uniqa Insurance Group
    • VOLKSBANK WIEN AG
    • WIENER STÄDTISCHE Versicherung AG Vienna Insurance Group
    • Wüstenrot

    Tourism & Culture

    • Salzburg Old Town Tourism Board
    • Austrian Airlines
    • Burgenland Tourism
    • Eurovision Songcontest
    • Falkensteiner Hotels & Residences
    • Graubunden Tourism
    • IDM Südtirol - Alto Adige
    • Kitzbühel Tourism
    • Lufthansa
    • MAK Museum of Applied Arts
    • Mörwald - Institute for Drinking and Food Culture
    • Lower Austria Card
    • Lower Austria Tourism Board
    • Austria Tourism
    • Schloss Hof
    • Mörbisch Lake Festival
    • South Tyrol Tourism
    • Swiss International Air Lines
    • Tirol Tourism Board
    • Vienna Tourist Board

    B2B

    • A1 Telekom Austria
    • ASFINAG
    • Atos
    • Baumit
    • BAWAG
    • Constantia Flexibles Group
    • DB Schenker
    • Drei
    • Kapsch TrafficCom
    • Kwizda Holding
    • LAUFEN Austria
    • Lufthansa Cargo
    • Mayr-Melnhof Packaging
    • MEIKO Maschinenbau
    • Rail Cargo Group
    • Reed Exhibitions
    • Sanova Pharma
    • Swiss WorldCargo
    • Verbund AG
    • Austrian Economic Chambers

    Retail & Consumer Goods

    • ADEG Austria
    • Bellaflora Garden Center
    • BILLA
    • BIPA Perfumeries
    • Café+co
    • Cewe
    • Cineplexx
    • Hofer KG
    • Hornbach DIY Store
    • Ja! Natürlich
    • LIBRO
    • Mautner Markhof
    • Austrian Mint
    • Ottakringer Brewery
    • Silhouette International Schmied AG
    • Teekanne
    • Vöslauer
    • WEIN & CO
    • Woom Bikes
    • XXXLutz

    Austria

    • A1 Telekom Austria
    • Drei
    • Austrian Airlines
    • Cewe
    • Cineplexx
    • Generali
    • jö Bonus Club
    • ÖBB - Austrian Federal Railways
    • OMV
    • Austrian Red Cross
    • Ottakringer Brewery
    • Austrian Postal Service
    • Raiffeisen Bank
    • Rail Cargo Group
    • REWE Group
    • Tirol Tourism Board
    • Verbund AG
    • Vöslauer
    • Woom Bikes
    • XXXLutz

    Germany

    • Baumit
    • BDF Beiersdorf
    • Cewe
    • German Energy Agency
    • Dr. Oetker
    • Lufthansa
    • Lufthansa Cargo
    • Lufthansa Group
    • Mayr-Melnhof Packaging
    • Miles & More
    • Munich Airport
    • Neska Logistics
    • Payback
    • Reed Exhibitions
    • REWE Group
    • Star Alliance
    • Teekanne
    • Magenta Telekom
    • My Coffee Cup
    • XXXLutz

    Switzerland

    • The Adecco Group
    • Atupri
    • AVIA International
    • AXA
    • Basel-Landschaft Cantonal Bank
    • Brack.ch AG
    • Edelweiss Air
    • Galenica AG
    • Graubunden Tourism
    • Implenia
    • Industrial Works Basel
    • Migros
    • Rhaetian Railway
    • Rivella
    • Sunrise Communications
    • Swiss International Air Lines
    • Swisscard AECS
    • Swisscom
    • Swiss WorldCargo
    • Twint

    What our clients say about working with us

    Lufthansa Cargo

    We appreciate the expertise of marketmind in B2B and logistics. Not only the quality of analyses but also the comprehensibility of recommendations convince us. The dedicated team is clearly assigned, you are not passed around, and they are always highly responsive. These solution approaches make the partnership valuable.

    Lufthansa Cargo freight aircraft on a runway at sunset. Image represents global logistics solutions and efficient air cargo logistics.
    Agricultural Market Austria

    The professional project execution and expert competence at marketmind are incomparable. This is thanks to the tireless commitment of a highly motivated team. The structured approach and ability to present complex relationships comprehensibly distinguish this valuable collaboration.

    Fresh produce on a modern kitchen counter, including regional products like bread, milk, eggs, meat, vegetables, and cheese. Symbolic image for AMA marketing campaigns on quality and origin of Austrian food.
    Austrian Red Cross

    The brand is a central element of our current strategy. In collaboration with marketmind, we succeeded in linking brand and target group approach. We are federally structured, so it was important that each district office can apply segmented marketing. The practical solutions convinced us.

    Paramedics of the Austrian Red Cross performing first aid. Image emphasizes humanitarian commitment and medical care competence.
    Ottakringer Brewery

    Successful brand management means hitting the core of the matter. That is why we have relied on marketmind for many years. The high degree of reliability plays an equally important role as the partnership aspect. Cross-industry expertise and empirical competence contributed significantly to success. Cheers!

    Opened bottle of Ottakringer Lager beer with crown cap and bottle opener on a wooden table outdoors.
    Swisscom

    Thanks to our collaboration with marketmind, we now have tailored customer segmentation. This is the foundation for strategic decisions like brand architecture or 1:1 marketing actions. Their expertise and understanding of our industry impress us. In close cooperation, we have created something great.

    Modern Swisscom customer service center with minimalist interior and brand logo. Image represents digitalization, consulting expertise, and customer proximity.
    Austria Tourism

    We can recommend marketmind without reservation. You notice that specialists are at work who understand their craft and work in a solution-oriented manner. Being made aware of trends from other industries was valuable! The combination of expertise and thinking outside the box makes the collaboration successful.

    Couple relaxing on a traditional wooden boat in Lake Hallstatt with a view of the Alps. Depiction of idyllic Austrian summer landscape for tourism marketing.
    Tirol Tourism Board

    We are thrilled by the enthusiasm and connection between our teams in our partnership with marketmind, as well as the resulting dynamics. Open communication creates a special atmosphere. Great that our employees can solve many exciting tasks together here and grow continuously.

    Two hikers stand on an alpine meadow in front of a red Tirol banner with a mountain landscape in the background. Image represents nature, tourism, and mountain experiences in Tirol.
    ASFINAG

    Through collaboration with marketmind, we learned how to improve service for our customers. In workshops, we appreciated the unbeatable flexibility and methodological know-how. The constructive approaches and ability to empathize with our requirements have helped us move forward.

    ASFINAG roadwork vehicle and employees in high-visibility clothing secure a work area on the motorway with traffic cones. Image represents road safety, road maintenance, and reliable infrastructure support.
    Woom Bikes

    We want to inspire as many children as possible to cycle. To succeed, we must understand their needs precisely. With marketmind, we have a strategic partner who supports us with sound research. This collaboration helps us set new standards and develop innovative, child-friendly products.

    Child wearing a helmet stands with a blue woom balance bike in a sunny courtyard. Image represents children’s bikes, safe mobility, and playful learning to ride.
    ÖBB - Austrian Federal Railways

    I appreciate the enthusiasm for mobility in all its facets. You sense they are passionate about our concerns and gladly go the extra mile. marketmind motivates us to adopt the customer perspective to understand and implement our customers' requirements in B2B and B2C areas optimally.

    Modern ÖBB express train in full motion on an electrified railway line. Represents sustainable mobility and punctuality in Austrian rail transport.
    Mörbisch Lake Festival

    We asked many questions to be well-positioned for the future. marketmind helped us answer them and lived the change process with us. Our cooperation was characterized not only by professionalism but also by high emotionality, which made the process a genuine experience.

    Extraordinary stage scenery at Lake Neusiedl with an oversized cello model. Symbolic image for the creative staging and international appeal of the Mörbisch Lake Festival.
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    Now What?
    Make new connections for a real push forward

    You would like to get in touch with us now or arrange a meeting? Let us know how we can support you.

    For the right team to reach out to you as quickly as possible, we appreciate a few keywords about your request. This ensures you receive exactly the support you need: personal, flexible and at eye level.

    Alternatively, you can also contact individual marketminders directly.

    Daniel Winzer, Dagmar Jiresch, and Youssef Kawmi on their way to the marketmind office through Liechtenstein Park.

    We look forward to offering you tailored solutions that match your individual needs. Our goal is to connect with you in meaningful conversation, explore opportunities together, and develop strategies that create lasting value for your journey forward.