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    marketmind • fresh thinking, powerful marketing

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    Our Mission:
    Fresh thinking for a powerful marketing

    Sophie Buchta sits in a meeting room at the markemtind office, where Britta Veser assists her with her work.

    Our Story

    Founded as a spin-off of Vienna University of Economics and Business (WU Vienna), Austria's premier business university, we have always brought the target audience and customer perspective into marketing. It shows us what brands truly need.

    Today marketmind is among the leading agencies for marketing consulting, marketing research and data science in the DACH region. With over 80 consultants and methodology specialists at our locations in Vienna and Zurich, we support established as well as fresh and emerging brands.

    Thomas Winder in lively but relaxed discussion with colleagues during a workshop.

    Our Mission

    We strengthen your marketing, enhance your brand value, and drive growth in any market environment. Our approaches transform business challenges into opportunities, helping you build competitive advantages and achieve measurable results.

    The key: data-driven marketing consulting and tailored solutions created by using our core competencies in marketing research, marketing consulting, and data science.

    Katrin Groiss-Schuster discusses with Matthias Obermeier in a workshop - creative brainstorming and a positive atmosphere.

    The Future

    At marketmind, we believe that proper decisions require better data and, above all, the best access to it. That's why we are stepping up the game and developed a brand-new platform for artificial intelligence in marketing research.

    marAia is how we address an increasingly complex marketing world. Research insights are no longer just accumulated, but now actually turned into something useful. marAia combines our core competencies and everything we do into a system that makes target audience insights understandable, conversational, and immediately actionable.

    Stefan Schiel and Jan-Michael Bussmann chat on their way to a client meeting. The atmosphere between the two is lively and friendly.

    Our Team:
    Client*Champions for joint success

    All marketminders

    • Heidi Thyri
      Heidi Thyri in business attire
    • Dr. Thomas Winder
      Dr. Thomas Winder in business attire
    • Matthias Kausel
      Matthias Kausel in business attire
    • Bernhard Steger
      Bernhard Steger in business attire
    • Learning

      We are constantly evolving. As an organization and individually.

      Knowledge management and staying up-to-date are our top priorities.

    • Lena Hammer
      Lena Hammer in business attire
    • Anna Buchinger
      Anna Buchinger in business attire
    • Data Scientists

      We love data. Because we always generate knowledge from it.

      Only then its value emerges.

    • Dr. Stefan Schiel
      Dr. Stefan Schiel in business attire
    • Manuela Laube
      Manuela Laube in business attire
    • Jakob Schinagl
      Jakob Schinagl in business attire
    • Daniel Winzer
      Daniel Winzer in business attire
    • CX & UX Specialists

      We know what users want. Whether in digital journeys or in the physical world.

      Because we put them at the center of our focus: since the founding of marketmind in 1996.

    • Dr. Gereon Friederes
      Dr. Gereon Friederes in business attire
    • Matthias Obermeier
      Matthias Obermeier in business attire
    • Nadine Buchta
      Nadine Buchta in business attire
    • Team Spirit

      We win and lose together. And support each other.

      Team spirit is a lived culture for us.

    • Manuel Nussbaumer
      Manuel Nussbaumer in business attire
    • Julia Andert
      Julia Andert in business attire
    • Verena Drexler
      Verena Drexler in business attire
    • Dagmar Jiresch
      Dagmar Jiresch in business attire
    • University-related

      We were founded as a spin-off of the Vienna University of Economics and Business.

      To this day, we remain rooted in research and teaching.

    • Dr. Christian Bosch
      Dr. Christian Bosch in business attire
    • Klara Kögerler
      Klara Kögerler in business attire
    • Marie Prayer
      Marie Prayer in business attire
    • Erik Stadler
      Erik Stadler in business attire
    • Polina Yaroshchuk
      Polina Yaroshchuk in business attire
    • Jana Eisenbock
      Jana Eisenbock in business attire
    • Anita Schmidt-Pöstion
      Anita Schmidt-Pöstion in business attire
    • There is no such thing as impossible

      Typically Austrian! We are inventive, flexible and performance-oriented.

      This is how we solve our clients' individual challenges.

    • Giselle Kaufmann
      Giselle Kaufmann in business attire
    • Martin Fuchs
      Martin Fuchs in business attire
    • Brand Architects

      We build brands and experiences.

      Creative, functional, attractive, individual, useful and future-proof.

    • Dr. Wolfgang Rejzlik
      Dr. Wolfgang Rejzlik in business attire
    • Dr. Verena Priemer
      Dr. Verena Priemer in business attire
    • Karin Graf
      Karin Graf in business attire
    • Anita Salamon
      Anita Salamon in business attire
    • Success-driven & loyal

      Satisfied clients make us happy.

      Our clients' success is our joint effort.

    • Sonja Ehrenberger
      Sonja Ehrenberger in business attire
    • Thomas Schuster
      Thomas Schuster in business attire
    • Sandra Kreuzer
      Sandra Kreuzer in business attire
    • Daniel Mader
      Daniel Mader in business attire
    • Empowering others

      This is one of our most important leadership principles.

      The goal: a team full of giants.

    • Birgit Hütter
      Birgit Hütter in business attire
    • Ingrid Wadsack
      Ingrid Wadsack in business attire
    • Irene Löffler
      Irene Löffler in business attire
    • Philipp Zelenka
      Philipp Zelenka in business attire
    • Artificial Intelligence

      Artificial intelligence is an important part of our mathematical models. However, it is always used in combination with unique human intelligence.

    • Katharina Posch PhD
      Katharina Posch, PhD in business attire
    • Jan-Bartl Koncel
      Jan-Bartl Koncel in business attire
    • Lucas Pum
      Lucas Pum in business attire
    • Sophie Scharf
      Sophie Scharf in business attire
    • Work-Life Balance

      You can work in the home office or live in the office.

      It doesn't matter, as long as you love what you do.

    • Andreas Kritsch
      Andreas Kritsch in business attire
    • Julia Kuchelmair
      Julia Kuchelmair in business attire
    • Katrin Groiss-Schuster
      Katrin Groiss-Schuster in business attire
    • Sophie Buchta
      Sophie Buchta in business attire
    • Managed collegially

      Our leaders are handpicked.

      Because we chose them ourselves.

    • Nataliia Karall
      Nataliia Karall in business attire
    • Gerhard Schüller
      Gerhard Schüller in business attire
    • Lydia Croce
      Lydia Croce in business attire
    • Luca Zsofia Trapp
      Luca Zsofia Trapp in business attire
    • Global

      We have team members from 8 different countries and generate 50% of our revenue in international markets.

    • Viktoria Groiss
      Viktoria Groiss in business attire
    • Martina Bauer PhD
      Martina Bauer, PhD in business attire
    • Lisa Videnova
      Lisa Videnova in business attire
    • Jan-Michael Bussmann
      Jan-Michael Bussmann in business attire
    • Angels

      We have angels as a leadership role who mindfully look after our interactions.

      But honestly, aren't we all angels?

    • Ricarda Carina Rainer
      Ricarda Carina Rainer in business attire
    • Caroline Peinitz-Kichler
      Caroline Peinitz-Kichler in business attire
    • Raquel Herrero Pastor
      Raquel Herrero Pastor in business attire
    • Bettina Rabensteiner
      Bettina Rabensteiner in business attire
    • Viennese at Heart

      We are based in the Servitenviertel in Vienna's ninth district.

      A particularly beautiful neighborhood in Vienna. And of course in the home office.

    • Kerstin Hofer
      Kerstin Hofer in business attire
    • Julia Gorton
      Julia Gorton in business attire
    • Christoph Halbertschlager
      Christoph Halbertschlager in business attire
    • Birgit Schrenk
      Birgit Schrenk in business attire
    • Barbara Khayat-Platzl
      Barbara Khayat-Platzl in business attire

    The marketmind Brand Values

    • Bespoke*Builders

      Our solutions fit precisely and surpass anything off-the-shelf. Because only custom-fit truly delivers.

    • Client*Champions

      We genuinely understand our clients. From this emerge relationships that mean more than just business.

    • Simplicity*Architects

      We grasp challenges in their full complexity. So we can spare you exactly that burden.

    • Market*Masters

      We know your industry precisely. And understand what you need. Concrete, relevant, from a market perspective.

    • Fresh*Thinkers

      We challenge routines and introduce fresh ideas. New thinking creates genuine development.

    • Insight*Leaders

      We combine expertise with foresight. And make our clients successful. Sustainably and systematically.

    Our Solutions:
    Customized for the perfect fit

    Our Clients:
    Comprehensive expertise for your brand

    Finance & Insurance

    • Allianz Insurance
    • Atupri
    • bank99
    • Bank Austria
    • BAWAG
    • Basel-Landschaft Cantonal Bank
    • card complete
    • DONAU Insurance
    • ERGO Insurance
    • Generali
    • Austrian Mint
    • OeNPAY Financial Innovation Hub
    • PayLife
    • Raiffeisen Bank
    • Smile Insurance Agency & IT Solutions
    • Swisscard AECS
    • Uniqa Insurance Group
    • VOLKSBANK WIEN AG
    • WIENER STÄDTISCHE Versicherung AG Vienna Insurance Group
    • Wüstenrot

    Mobility & Logistics

    • ASFINAG
    • Austrian Airlines
    • Austro Control
    • Brussels Airlines
    • City Airport Train
    • DB Schenker
    • Edelweiss Air
    • Lufthansa
    • Neska Logistics
    • Lower Austrian Railways
    • ÖAMTC
    • ÖBB - Austrian Federal Railways
    • Austrian Postal Service
    • Rail Cargo Group
    • Rhaetian Railway
    • RNE - RailNetEurope
    • Star Alliance
    • Swiss International Air Lines
    • Swiss WorldCargo
    • Wiener Linien

    B2B

    • A1 Telekom Austria
    • ASFINAG
    • Atos
    • Baumit
    • BAWAG
    • Constantia Flexibles Group
    • DB Schenker
    • Drei
    • Kapsch TrafficCom
    • Kwizda Holding
    • LAUFEN Austria
    • Lufthansa Cargo
    • Mayr-Melnhof Packaging
    • MEIKO Maschinenbau
    • Rail Cargo Group
    • Reed Exhibitions
    • Sanova Pharma
    • Swiss WorldCargo
    • Verbund AG
    • Austrian Economic Chambers

    Local Heros

    • Basel-Landschaft Cantonal Bank
    • City Airport Train
    • Dolomiti Superski
    • Energy AG Upper Austria
    • Burgenland Energy
    • Styrian Energy
    • EVN
    • Austrian Research Promotion Agency FFG
    • University of Applied Sciences BFI Vienna
    • Burgenland University of Applied Sciences
    • University of Applied Sciences Wiener Neustadt
    • Implenia
    • Industrial Works Basel
    • MAK Museum of Applied Arts
    • Lower Austria Card
    • Rhaetian Railway
    • Mörbisch Lake Festival
    • Seestadt Aspern Development
    • South Tyrol Tourism
    • Tirol Tourism Board

    Energy & Telecommunications

    • Drei
    • A1 Telekom Austria
    • Atos
    • Coop Mobile
    • durchblicker
    • Energy AG Upper Austria
    • Burgenland Energy
    • Styrian Energy
    • EVN
    • Industrial Works Basel
    • Kapsch TrafficCom
    • Magenta Telekom
    • OMV
    • ProSiebenSat.1 Media
    • refurbed
    • Samsung Electronics
    • Swisscom
    • Verbund AG
    • Vienna Energy
    • Vienna Power Grid

    Tourism & Culture

    • Salzburg Old Town Tourism Board
    • Austrian Airlines
    • Burgenland Tourism
    • Eurovision Songcontest
    • Falkensteiner Hotels & Residences
    • Graubunden Tourism
    • IDM Südtirol - Alto Adige
    • Kitzbühel Tourism
    • Lufthansa
    • MAK Museum of Applied Arts
    • Mörwald - Institute for Drinking and Food Culture
    • Lower Austria Card
    • Lower Austria Tourism Board
    • Austria Tourism
    • Schloss Hof
    • Mörbisch Lake Festival
    • South Tyrol Tourism
    • Swiss International Air Lines
    • Tirol Tourism Board
    • Vienna Tourist Board

    Retail & Consumer Goods

    • ADEG Austria
    • Bellaflora Garden Center
    • BILLA
    • BIPA Perfumeries
    • Café+co
    • Cewe
    • Cineplexx
    • Hornbach DIY Store
    • Ja! Natürlich
    • LIBRO
    • Mautner Markhof
    • Austrian Mint
    • Ottakringer Brewery
    • Silhouette International Schmied AG
    • Teekanne
    • Vöslauer
    • WEIN & CO
    • Gebrüder WOERLE Ges.m.b.H
    • Woom Bikes
    • XXXLutz

    Education & Science

    • AIT Austrian Institute of Technology
    • ARS Electronica
    • University of Applied Sciences BFI Vienna
    • Buch Wien
    • Burgenland University of Applied Sciences
    • Austrian Research Promotion Agency FFG
    • IMC University of Applied Sciences Krems
    • Karl Landsteiner Private University for Health Sciences
    • University of Applied Sciences Kufstein Tirol
    • University of Vienna
    • University for Continuing Education Krems
    • University of Applied Sciences Vorarlberg
    • Vienna Employee Promotion Fund - waff
    • University of Applied Sciences Vienna
    • University of Applied Sciences Wiener Neustadt
    • Austrian Economic Chambers
    • Vienna University of Economics and Business

    NGOs, NPOs & Public Sector

    • Vienna Chamber of Labour
    • Agricultural Market Austria
    • Amnesty International
    • Austrian Public Employment Service
    • ASFINAG
    • Caritas Austria
    • Vienna Social Fund
    • Fonds Kuratorium Wiener Pensionisten-Wohnhäuser
    • Climate and Energy Fund
    • ÖBB Infrastructure AG
    • ÖGB - Austrian Trade Union Federation
    • ORF - Austrian National Broadcasting Corporation
    • Austrian Red Cross
    • Austrian Wine Marketing
    • Mörbisch Lake Festival
    • SOS-Kinderdorf
    • Tirol Tourism Board
    • Vienna Employee Promotion Fund - waff
    • Austrian Economic Chambers
    • Vienna University of Economics and Business

    Austria

    • A1 Telekom Austria
    • Drei
    • Austrian Airlines
    • Cewe
    • Cineplexx
    • Generali
    • jö Bonus Club
    • ÖBB - Austrian Federal Railways
    • OMV
    • Austrian Red Cross
    • Ottakringer Brewery
    • Austrian Postal Service
    • Raiffeisen Bank
    • Rail Cargo Group
    • REWE Group
    • Tirol Tourism Board
    • Verbund AG
    • Vöslauer
    • Woom Bikes
    • XXXLutz

    Germany

    • Baumit
    • BDF Beiersdorf
    • Cewe
    • German Energy Agency
    • Dr. Oetker
    • Lufthansa
    • Lufthansa Cargo
    • Lufthansa Group
    • Mayr-Melnhof Packaging
    • Miles & More
    • Munich Airport
    • Neska Logistics
    • Payback
    • Reed Exhibitions
    • REWE Group
    • Star Alliance
    • Teekanne
    • Magenta Telekom
    • My Coffee Cup
    • XXXLutz

    Switzerland

    • The Adecco Group
    • Atupri
    • AVIA International
    • AXA
    • Basel-Landschaft Cantonal Bank
    • Brack.ch AG
    • Edelweiss Air
    • Galenica AG
    • Graubunden Tourism
    • Implenia
    • Industrial Works Basel
    • Migros
    • Rhaetian Railway
    • Rivella
    • Sunrise Communications
    • Swiss International Air Lines
    • Swisscard AECS
    • Swisscom
    • Swiss WorldCargo
    • Twint

    Opinions of our clients

    Lufthansa Cargo

    We appreciate the expertise of marketmind in B2B and logistics. Not only the quality of analyses but also the comprehensibility of recommendations convince us. The dedicated team is clearly assigned, you are not passed around, and they are always highly responsive. These solution approaches make the partnership valuable.

    Lufthansa Cargo aircraft on an airport apron with its cargo door open while freight is being loaded.
    Swisscom

    Thanks to our collaboration with marketmind, we now have tailored customer segmentation. This is the foundation for strategic decisions like brand architecture or 1:1 marketing actions. Their expertise and understanding of our industry impress us. In close cooperation, we have created something great.

    Smiling Swisscom employee handing a branded shopping bag to a customer in a bright Swisscom store.
    Ottakringer Brewery

    Successful brand management means hitting the core of the matter. That is why we have relied on marketmind for many years. The high degree of reliability plays an equally important role as the partnership aspect. Cross-industry expertise and empirical competence contributed significantly to success. Cheers!

    Person opening a bottle of Ottakringer Helles beer with a bottle opener next to an empty beer glass.
    Austrian Red Cross

    The brand is a central element of our current strategy. In collaboration with marketmind, we succeeded in linking brand and target group approach. We are federally structured, so it was important that each district office can apply segmented marketing. The practical solutions convinced us.

    Austrian Red Cross ambulance with flashing blue lights leaving an emergency services station.
    Woom Bikes

    We want to inspire as many children as possible to cycle. To succeed, we must understand their needs precisely. With marketmind, we have a strategic partner who supports us with sound research. This collaboration helps us set new standards and develop innovative, child-friendly products.

    Young child wearing a turquoise helmet riding a matching woom balance bike outdoors.
    Tirol Tourism Board

    We are thrilled by the enthusiasm and connection between our teams in our partnership with marketmind, as well as the resulting dynamics. Open communication creates a special atmosphere. Great that our employees can solve many exciting tasks together here and grow continuously.

    Mountain biker with a bicycle at a red Tirol trail signpost, surrounded by green alpine meadows and rugged mountain peaks.
    ASFINAG

    Through collaboration with marketmind, we learned how to improve service for our customers. In workshops, we appreciated the unbeatable flexibility and methodological know-how. The constructive approaches and ability to empathize with our requirements have helped us move forward.

    Two ASFINAG road workers in orange safety clothing carrying out maintenance beside a service van on an alpine motorway.
    Mörbisch Lake Festival

    We asked many questions to be well-positioned for the future. marketmind helped us answer them and lived the change process with us. Our cooperation was characterized not only by professionalism but also by high emotionality, which made the process a genuine experience.

    Three performers in period costumes on an open-air stage beside a lake, with theatrical lighting suspended above.
    ÖBB - Austrian Federal Railways

    I appreciate the enthusiasm for mobility in all its facets. You sense they are passionate about our concerns and gladly go the extra mile. marketmind motivates us to adopt the customer perspective to understand and implement our customers' requirements in B2B and B2C areas optimally.

    Red and white ÖBB passenger train at a railway station, with green alpine mountains and a blue sky in the background.
    Agricultural Market Austria

    The professional project execution and expert competence at marketmind are incomparable. This is thanks to the tireless commitment of a highly motivated team. The structured approach and ability to present complex relationships comprehensibly distinguish this valuable collaboration.

    Fresh groceries on a wooden table, including bread, milk, eggs, cheese, potatoes, carrots, radishes, tomatoes, lettuce, herbs and apples.
    Austria Tourism

    We can recommend marketmind without reservation. You notice that specialists are at work who understand their craft and work in a solution-oriented manner. Being made aware of trends from other industries was valuable! The combination of expertise and thinking outside the box makes the collaboration successful.

    Person diving from a wooden jetty into a clear, calm lake surrounded by trees on a sunny summer day.
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    Now What?
    Make new connections for a real push forward

    You would like to get in touch with us now or arrange a meeting? Let us know how we can support you.

    For the right team to reach out to you as quickly as possible, we appreciate a few keywords about your request. This ensures you receive exactly the support you need: personal, flexible and at eye level.

    Alternatively, you can also contact individual marketminders directly.

    Marie Paiker on her way to a client meeting. She smiles at the camera, looking motivated and full of enthusiasm.

    We look forward to offering you tailored solutions that match your individual needs. Our goal is to connect with you in meaningful conversation, explore opportunities together, and develop strategies that create lasting value for your journey forward.